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Case Studies
Case Studies
Event: Corporate Meeting Sales Accelerator
Purpose: Identify corporate/group meeting planners in the market who need to host a meeting
Client: Fortune 500 Hospitality Organization
Location: Atlantic City
Scope: Build an acquisition strategy, identify corporate meeting professionals, pitch the venue, and host an event to showcase the venue
Assignment Duration: 20 weeks
Attendees: 28
Event: Lunch & Learn
Purpose: Pre-qualify Sales Prospects
Client: Fortune 100 Technology Provider
Location: Allentown, PA
Scope: Event pre-planning, venue selection, on-site management, audience acquisition plan, recruitment and moderate event
Assignment Duration: 8 weeks
Attendees: 24
Event: Product Rollout
Purpose: Create Buzz in the Market
Client: Media organization
Location: New York City
Scope: Audience planning and acquisition
Attendees: 100
Event: C-Level/Executive Level Conference*
Purpose: To bring buyers and sellers together over 3 days to network and build relationships
Client: Media organization
Location: 5-Star Resort Hotel
Scope: Venue selection, event pre-planning, audience acquisition and recruitment plan, registration, development of sponsor sales materials, sponsor management, on-site management
Assignment Duration: 8 months
Attendees: 600 Attendees
*This event was produced before the inception of Right Audience & Event LLC by the Right Audience & Events team.